How do you see the role of the media in the cultural change needed to address issues of diversity and inclusion?
The media in general, and the press perhaps even more so, play a major role in shaping and promoting a more inclusive and diverse model of society, because they are the embodiment of those who make the news in France. Especially the so-called national media. The more our media show these new faces, the more they name them, the easier it will be for these actors to exist in the more institutional, more political world. While today their space for expression is on social networks, tomorrow it must also exist in the national media.
At La Tribune, we believe that we must contribute to society and that we must set an example. We must ensure that we shine the spotlight on those who are transforming the economy and society, whether in our pages, in our podcasts or in our events, which bring together personalities from different generations, backgrounds or opinions. We celebrate differences with the conviction that quality information and debate are the best ways to better understand each other and move the boundaries. We’ve made progress, but there’s still work to do!
How do you think artificial intelligence will change the news business and the role of the media in the next ten years?
AI is a new industrial revolution for our media – as mobile phones and social networks were before it – constituting a major breakthrough in the news business. It has already begun. Beyond the acceleration it represents for a number of jobs that are currently time-consuming for journalists and that can be carried out by AI ( report synthesis, debriefing, translations, etc.), it is also a formidable vector for the expansion of access to information. It is also a crucial tool for getting to know our readers even better, enabling us to converse more effectively with them and provide them with more personalised information. The media will create new jobs. AI will also reinforce what makes a newsroom what it is: its expertise, its point of view, its angles, its in-depth investigations, its quest for real, objective information.
How does La Tribune deal with the subject of artificial intelligence in its editorial content, in order to make the general public and economic players aware of the issues involved?
La Tribune is a pioneering media. In 2023, La Tribune created the AIM (Artificial Intelligence Marseille), the biggest artificial intelligence event in France, with the goal of bringing together economic players, citizens and elected representatives around these issues. After the first event, which attracted around 1,000 people, 3,000 people gathered at the Orange Velodrome Stadium in Marseille this year, and over 1,000,000 people followed the debates online. La Tribune mobilised all the media of the CMA Média group (BFM Business, Brut, and La Provence). This event is backed up by an annual supplement – in which we could find JFD, one of our partners this year – a regular column on latribune.fr and a dedicated newsletter, which will be launched in early January 2025.
With the “Women rAIsing” programme, JFD celebrates women in AI. What topics related to artificial intelligence would you like to highlight in the JFD x La Tribune partnership to inspire new generations?
The programme highlights their exceptional contribution to this fast-growing field. AI, like many other business sectors in France, is above all represented by male players. La Tribune and JFD could go in search of the profiles of women who are also players in their field in the acceleration of artificial intelligence. Together, we can help change the perception of women’s roles in tech and inspire future generations to get involved in this key sector.
How do you plan to promote the partnership with JFD and what are La Tribune’s future plans to strengthen its commitment to diversity in tech?
More than a partnership, joining JFD’s “Women rAIsing” programme is a collective declaration to highlight AI, innovation and the place of women in tech; three ‘subjects’ that drive us daily at La Tribune and that we hope to promote, for example, at our many events.
Tatiana de Francqueville has 20 years’ experience in the media and events industry. After working for 5 years on conferences and training courses for Les Echos, she joined the international trade fair group Artexis easyFairs to promote a range of eco-friendly BtoB trade fairs in several French regions.
In 2009, she joined the Global Média Santé group, where she successively held the positions of Marketing and Subscriptions Director, Marketing and Digital Director and then Development Director. She was involved in diversifying the group’s revenues and implementing its digital transformation. In 2018, she joined La Tribune as Marketing Director before taking over as General Manager in 2020.
