Moneykiiz educates children, teenagers and their parents about money management, as well as the challenges of sustainable finance and the dangers of social media. Why is it essential to start financial education from childhood?
Financial education from an early age gives children a foundation of confidence. This foundation will stay with them throughout their studies, their plans and their future adult life. It is essential that they learn simple financial concepts early on, such as value, the difference between needs and wants, the patience to create and stick to a budget, and responsibility for financial security. the early years of life shape lasting habits: children observe, imitate and make decisions quickly.
Teaching these basics allows children to develop a healthy relationship with money before limiting beliefs take hold. This early financial education provides a foundation of confidence that will stay with them throughout their schooling, in their projects and, later, in their adult lives.
The theme of the JFD campaign, “United by Tech”, celebrates technology’s ability to bring people together and build bridges between generations, genders and cultures. What does being “united by tech” mean to you?
For me, “United by Tech” symbolises that technology is much more than just a tool: it is a true universal language.
It offers everyone – children, parents, entrepreneurs and investors alike – the opportunity to access the same resources to understand, learn and take action.
At Moneykiiz, we use technology through our app to democratise financial education and ensure equal access, regardless of social or cultural background.
Being “united by tech” means sharing a common vision: that of a world where everyone can progress at their own pace, without age or status being a barrier.
What made you want to join our business network, and what do you expect from this circle of leaders who are making a difference?
I joined the JFD network because it brings together women and men who share the same ambition: to transform, inspire and pave the way for future generations.
What attracted me was the spirit of mutual support, collective boldness and the desire to create a lasting impact, which is perfectly embodied by Delphine Remy-Boutang and her team.
I expect this circle to be a space where we can exchange ideas, accelerate our projects and work together on initiatives that transcend each of us individually.
A safe place where committed leaders come together to push back boundaries in a sustainable way.
Delphine Remy-Boutang and Julidé Ninek – © JFD / François Tancré
You also support women in their financial and wealth education. What obstacles still stand in the way of women’s economic independence, and how can we collectively overcome them?
The barriers to women’s financial independence remain very real.
They are rooted in a lack of confidence passed down from generation to generation, in the under-representation of women in financial professions, in a mental burden that prevents them from taking a step back, and sometimes in a lack of knowledge about the tools that are essential for protecting themselves and planning for the future.
To bring about lasting change, action must be taken on three complementary fronts:
- Education, to make finance accessible, simple, and above all, to demystify concepts that are considered complex.
- Visibility, to showcase women who are in control of their assets and make informed decisions with ease.
- Communities, which offer concrete support, a safe space for discussion, and a collective force capable of inspiring real action.
Women’s financial independence is not an individual challenge. It is a societal issue. And it is built hand in hand, generation after generation.
It is in this spirit that we will be launching a mother-daughter workshop in early 2026.
This will be a special opportunity to pass on knowledge, understand, empower and lay the foundations for a new family financial culture among girls from several generations.
The aim is to open up dialogue about money, break down taboos around finance, and enable each pair to leave with practical tools and a new perspective on their financial power as women.
Between entrepreneurship, education and social impact, your career path illustrates committed leadership. What value or belief guides you on a daily basis and around which you wish to unite the next generation?
My core belief is simple: knowledge liberates.
When a person – a child, a woman, an entrepreneur – understands how money works, they understand how the power of choice works.
What I want to convey to the next generation is the idea that anyone can build their future, even from scratch, provided they are properly equipped, fully supported and sufficiently encouraged.
My leadership is based on these values: providing access, paving the way and enabling everyone to dare to dream their own path.
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Julidé Ninek, CEO & founder of Moneykiiz and JFD Member
An expert in financial education and a committed entrepreneur, Julidé Ninek has dedicated her career to making finance accessible, practical and inclusive for all generations. With over 20 years of experience in the banking and finance sector, she founded Moneykiiz, a company dedicated to financial education for young people aged 7 to 17. Through fun and interactive workshops, she introduces children and teenagers to budget management, sustainable finance and the challenges of social media.
At the same time, in June 2025, Moneykiiz launched the first financial education app for secondary school pupils, an innovation designed to democratise financial literacy from an early age.
A graduate of ESSEC Business School and École Supérieure de la Banque, Julidé Ninek is also a wealth management coach and lecturer in the Wealth Management MBA programme at ESLSCA, where she trains future experts in wealth management strategies.
Driven by a deep conviction that financial literacy is a lever for autonomy and freedom, she is involved in a number of initiatives to pass on her knowledge, particularly to women and young people.
