In a world where artificial intelligence is revolutionizing every aspect of our lives, the beauty industry is at the forefront of this new era. This is why JFD and L’Oréal Group are joining forces to fully integrate women into the AI revolution.
This partnership is part of JFD’s 2025 “Women rAIsing” campaign, which aims to accelerate the emergence of a new generation of female talent in AI, through concrete actions: from the first European AI barometer, to the JFD Club, an international business network, to the Margaret by JFD, the only female tech prize under the high patronage of the President of the French Republic.
L’Oréal, a global leader in beauty, has established itself as the champion of Beauty Tech by integrating AI and advanced technologies into its innovations. For several years, the Group has been using AI and generative AI in many ways, both internally to serve its employees and externally, to better meet the new needs of consumers. From personalized skin diagnosis via analysis algorithms to immersive virtual try-on experiences to choose your ideal shade of makeup or your next hair color, L’Oréal is reinventing the beauty of the future: more personalized, more inclusive and more sustainable.
To achieve this, the Group relies on its Research & Innovation teams and its experts in digital, tech and data, in order to leverage the power of technology to meet the infinite diversity of needs and aspirations in terms of beauty, all while meeting the challenges of sustainability and inclusivity that the world is facing today.
This partnership is supported by Béatrice Dautzenberg, International Director of Beauty Tech Services, Vanessa Masliah, L’Oréal Beauty Tech Communications Director, and Ariane Thomas, Global Tech Director of Sustainability, L’Oréal Group, who adds: “AI promises to offer increasingly personalized, ethical and sustainable solutions in the beauty sector. Unfortunately, it is marked by an imbalance: only 22% of professionals in this field are women. This figure is alarming as AI is already shaping the products and services of tomorrow. Diversity is essential to ensure responsible, inclusive and relevant innovation. The collaboration between L’Oréal and JFD is a unique opportunity to inspire a new era of beauty, and create an ecosystem where female talent can flourish and play a leading role.”
Delphine Remy-Boutang, founder & CEO JFD – Arver, emphasizes: “Women must be at the heart of technological innovation. The alliance between JFD and L’Oréal reflects our common desire to fully involve women and make them benefit from the advances offered by AI, in a booming sector such as beauty.”
Ariane Thomas has been the Global Tech Director for Sustainable Development and Responsible AI for the L’Oréal Group since 2021.
A biologist by training, with 30 years of experience within the L’Oréal Group, Ariane Thomas began her career in the Supply Chain teams of the Luxury division. In 2005, Ariane created the Responsible Purchasing program, then in 2008 the Group’s Environment department. From 2015 to 2021, Ariane led the Strategic Development Department of Operations.
Passionate about sustainable development, ethics and innovation, her expertise covers areas such as climate, energy and resource efficiency, the circular economy, information systems and artificial intelligence and the commitment of suppliers in the supply chain.
Committed, she is an active member today of various working groups, particularly within the Medef and Afep, and is a member of the boards of directors of Hub France Intelligence Artificielle, Impact AI and Positive AI.
Béatrice Dautzenberg is the International Director of Beauty Tech Services for the L’Oréal Group. Passionate about innovations that can have a positive impact, Béatrice began her career at L’Oréal in France 20 years ago before continuing her career abroad by developing brands and teams in Australia, Belgium, Canada and the United Kingdom and Ireland, where she successfully led the profound transformation of L’Oréal’s Professional Products Division. With professional experience in sales, marketing, digital, strategy and general management, Béatrice has been the International Director of Beauty Tech Services for the L’Oréal Group since 2022. With her talented team and a collective of internal and external partners, she is shaping the future of beauty experiences with Beauty Tech Services, creating value for brands, consumers and partners.
