JFD and IBM: new collaboration to create an inclusive environment for women in tech

JFD and global technology giant IBM have signed a collaboration aimed at creating an environment where women can excel, thrive and inspire future generations to embrace the opportunities offered by new technologies.

This collaboration is part of IBM’s ongoing efforts to train 30 million people around the world by 2030, with a particular focus on segments of the population that are under-represented in tech, including women.

IBM’s commitment to education and equality is reflected in the free IBM SkillsBuild training programme. The programme includes an online platform complemented by personalised learning experiences. IBM SkillsBuild offers more than 1,000 courses covering a wide range of topics from artificial intelligence and cybersecurity to data science, cloud and software development.

A notable feature of this initiative is that the courses are available free of charge in 20 languages, including English, French, German, Spanish and Ukrainian.

SkillsBuild is not simply an e-learning platform, but an educational programme focused on communities under-represented in the digital world. The initiative aims to help adult learners, high school and university students and teachers acquire valuable skills and access career opportunities. The platform is complemented by personalised, hands-on learning experiences delivered in collaboration with a global network of partners.

IBM, aware of the importance of diversity in tech, is now collaborating with JFD. The aim is to promote the e-learning programme among women and young girls.

Alexandra Ruez, Vice President IBM Consulting, points to the company’s commitment to diversity, equal opportunities and inclusiveness in the workplace. “At IBM, we have been strongly committed to diversity, equal opportunity and being an inclusive workplace for everyone for over 100 years. It is guided by these values and beliefs that we advance fairness within the company and foster an environment where everyone is able to thrive through their differences and skills.”

The collaboration with JFD reinforces the positive impact of these initiatives. The collaboration aims to develop female talent in society and offer career opportunities in new technologies.

“Today, we are very proud, alongside JFD and other major companies, to be developing female talent in our company and offering career opportunities in new technologies. We are convinced that these new skills are an asset for companies and also a source of performance for them”, says Alexandra Ruez.

As part of this collaboration, IBM will also be participating in the 12th ‘Championing Women’ promotion of the JFD’s Margaret Awards, the only women’s tech prize under the patronage of the President of the French Republic.

Alexandra Ruez adds, “Through the Margaret Awards 2024, we will be supporting the new generation of female tech talent, and helping them to succeed in their projects. It’s essential for us that they themselves become the role models of tomorrow and inspire other young women to do the same in their turn!”

Alexandra Ruez is a graduate of Sciences-Po Paris and Oxford University SAID Business School. She is a member of IBM France’s Executive Committee and Vice President in the Consulting division. Her track record in the implementation of major AI & Data projects has led her to manage a team of 1,000 Executives, Associates and Consultants dedicated to major business transformation projects using new technologies.

Her open, energetic and pragmatic style engages clients and peers alike in a relationship of trust. It meets the new innovation challenges of its major customers, collaborates on a global scale with its publisher and hyperscaler partners, and takes a systemic approach to the success of its teams. Its commitment to sustainability, diversity and inclusion is a daily demonstration of its convictions.



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